Last updated: 14th October 2026
This policy explains what personal information Lenny Swipe Era collects, why, how it is kept safe, who it is shared with, and the rights you have over it, wherever you live. We have tried to keep it clear and honest. If anything is unclear, email lenny@lennyswipeera.com.
The short version
- We collect what we need to sell you guides, book your sessions, run your account and online journal, and keep this website working.
- Your journal answers are stored securely, and only you and Lenny can read them. Lenny reads them to check in on how you are doing and to support your sessions, and only after you have agreed to this.
- We never sell your information or use it for advertising. We never share your journal with anyone else, except in an emergency where someone’s life or safety is at serious risk.
- Card payments are handled by Stripe. We never see or store your full card details.
- You can ask to see, correct, download or delete your information at any time.
1. Who we are
Lenny Swipe Era is trading as Lenny Swipe Era (“we”, “us”). We are the data controller for the personal information described in this policy.
- Email: lenny@lennyswipeera.com
2. Information we collect
When you visit the website
Technical information such as your IP address, browser and device type, pages visited and how you arrived. Some of this is collected through cookies (see section 9).
When you buy a guide
Your name, email address, billing address, what you bought and when. If you create an account, your login details (passwords are stored encrypted, and we can never see them). Card payments are processed by Stripe; we only receive confirmation of payment and the last four digits of the card.
When you book a session
Your name, email address, phone number, the session you booked, the date and time, and any notes you add when booking. Payments for sessions are processed by Stripe.
In your sessions
What you choose to share with Lenny in sessions may include information about your health, wellbeing, relationships and past experiences. Lenny may keep brief, private session notes to support your work together.
Your online journal
If you complete a guide online, the answers you write. See section 3, which explains this in detail.
When you contact us
Your name, contact details and whatever you include in your message.
3. Your online journal
Paid guides can be completed online. Because journal answers can be very personal, and may include information about your mental and physical health, we take extra care with them.
- Where it is stored: securely in this website’s database, linked to your customer account, or to your order if you checked out as a guest. It is protected by encrypted connections (HTTPS), access controls and the hosting provider’s security (see section 10). Journal pages are hidden from search engines.
- Who can read it: you and Lenny. No one else at Lenny Swipe Era, and no other customer, can see your answers. Website administrators are limited to Lenny only.
- Why Lenny reads it: to check in on your wellbeing, to follow up with you where that may help, and to support your sessions if you have them.
- Your agreement: before you can start writing, we ask you to tick a box agreeing that Lenny can read your journal for these purposes. We record when you agreed. This is your explicit consent, which is the legal basis we rely on for this health-related information.
- It is not a crisis service: Lenny does not read entries as you write them and cannot guarantee when he will read them. If you are in danger or need urgent help, call 999 (or your local emergency number), or Samaritans free on 116 123, any time.
- If we are seriously worried: if something you write makes Lenny believe that you, or someone else, are at risk of serious harm, he may contact you and, if he believes it is necessary to protect someone’s life or safety, share relevant information with emergency services. The law allows this to protect someone’s vital interests.
- What we never do: we never sell your journal, use it for marketing or advertising, use it to train artificial intelligence, or share it with anyone else, except as described above or where the law requires it.
- Deleting it: you can delete your answers at any time with the Delete my answers button at the end of each journal, or by emailing us. Entries are deleted automatically 3 years after you last write in them.
- Withdrawing your agreement: you can withdraw your consent at any time by emailing us. We will then stop reading and delete your journal answers. This does not affect anything Lenny did with them before you withdrew.
4. How we use your information, and our legal basis
Data protection law requires us to have a legal reason (a “lawful basis”) for each use.
| What we do | Legal basis |
|---|---|
| Process your orders, deliver your guides and send order emails | Performing our contract with you |
| Take bookings and payments, and run your sessions | Performing our contract with you |
| Run your customer account | Performing our contract with you |
| Store your online journal and let Lenny read it for wellbeing check-ins | Your explicit consent |
| Session notes and health information you share in sessions | Your explicit consent, given when you book or at your first session |
| Act on a serious safety concern | Protecting someone’s vital interests, and safeguarding |
| Answer your messages | Our legitimate interest in responding to you |
| Keep the website secure and prevent fraud | Our legitimate interest in protecting the business and our customers |
| Website analytics (how many people visit and which pages they use) | Your consent through cookie settings, where the law requires it |
| Keep financial records | Legal obligation (tax and accounting law) |
| Send marketing emails, if you sign up | Your consent, which you can withdraw at any time with the unsubscribe link |
5. Health and other sensitive information
Information about your mental or physical health is “special category” data under UK and EU law, and “sensitive personal information” in some other places. We only use it with your explicit consent, or where it is needed to protect someone’s life or safety. We keep it to the minimum we need, limit who can see it to Lenny, and never use it for marketing.
6. Who we share information with
We use trusted service providers to run the business. They process information only on our instructions and must keep it secure.
| Provider | What for |
|---|---|
| Automattic Inc. (WordPress.com, Jetpack, WooCommerce) | Website hosting, security, shop and order emails. Your account, orders and journal are stored on this hosting. |
| Stripe (including through WooPayments) | Card payments for guides and sessions |
| Amelia booking system | Session bookings. This runs on our own website, so booking details are stored with our hosting. |
| Google (Analytics and Search Console, through Site Kit) | Website statistics, only with your cookie consent where required |
| Microsoft Outlook | Our email |
| Zoom | Online sessions |
| Professional advisers such as our accountant, and insurers | Running the business. They never receive journal answers. |
We may also share information if the law requires it, for example with HMRC, the police or a court, or to protect someone’s life or safety as described in section 3. If the business is ever sold or transferred, your information would pass to the new owner under the same protections, and we would tell you first.
We do not sell your personal information, and we do not share it for targeted advertising.
7. International transfers
Some of our providers, including Automattic, Stripe and Google, store or access information outside the UK and European Economic Area, mainly in the United States. When this happens, we rely on legal safeguards: the UK–US Data Bridge and EU–US Data Privacy Framework where the provider is certified, or standard contractual clauses approved by the UK and EU authorities. You can ask us for details.
8. How long we keep information
| Information | How long |
|---|---|
| Online journal answers | Until you delete them, or automatically 3 years after you last write in them |
| Session notes | 2 years after your last session, in line with professional and insurance requirements, then securely deleted |
| Orders, bookings and payment records | 6 years after the end of the financial year they relate to (UK tax law) |
| Customer accounts | Until you ask us to close your account, or a set period after you last use it, if Lenny will review accounts each year. |
| Messages you send us | Up to 2 years after we last hear from you |
| Website analytics | Up to 14 months |
9. Cookies
Cookies are small files stored on your device. We use:
- Essential cookies that make the basket, checkout, account login and booking work. These are needed to provide the service and don’t require consent.
- Analytics cookies (Google Analytics and Jetpack Stats) that help us understand how the website is used. Where the law requires it, we only set these if you agree through the cookie banner, and you can change your choice at any time.
We do not use advertising or tracking cookies. You can also block or delete cookies in your browser settings.
10. How we keep information safe
The website uses encrypted connections (HTTPS) throughout. It is hosted by WordPress.com, which provides firewalls, malware scanning, backups and security monitoring. Administrator access is protected by strong passwords and only Lenny can read journal entries. No system can be completely secure. If we ever have a data breach that puts your rights at risk, we will tell you and the relevant regulator as the law requires, within 72 hours of finding out where possible.
11. Your rights
Wherever you live, you can ask us to:
- see the personal information we hold about you and get a copy (including your journal answers);
- correct anything that is wrong or incomplete;
- delete your information, where we don’t need to keep it by law;
- download your information in a common format, or have it sent to another provider;
- restrict or object to how we use it;
- withdraw consent at any time, for example for your journal, analytics cookies or marketing emails.
Email lenny@lennyswipeera.com. It’s free, and we will reply within one month. We may need to confirm your identity first, for example by asking you to email from the address you used to buy. We do not make decisions about you by automated means alone, and we do not build profiles of you.
12. Where you live: extra information
United Kingdom
We follow the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). If you are unhappy with how we use your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint, or call 0303 123 1113.
European Union and European Economic Area
We follow the EU General Data Protection Regulation (GDPR) for people in the EU and EEA, and you have the rights in section 11. You can complain to the data protection authority in the country where you live or work.
United States
If you live in California or another US state with a consumer privacy law (such as Colorado, Connecticut, Virginia, Utah or Texas), you have the right to know what personal information we collect and why, and to access, correct and delete it. The categories we collect and their sources are described in sections 2 and 3, and the purposes in section 4. We do not sell or share personal information as those laws define it, and we do not use sensitive personal information for anything other than providing our services to you. We will never treat you differently for using your privacy rights. You can make a request by email, or ask someone to act for you with your written permission.
Canada, Australia, New Zealand and elsewhere
We handle your information in line with the principles of the privacy law where you live, including Canada’s PIPEDA, Australia’s Privacy Act 1988 and the Australian Privacy Principles, and New Zealand’s Privacy Act 2020. You have the rights described in section 11, and you can complain to your local privacy regulator. Wherever you are, the protections in this policy apply to you.
13. Age
Our guides, journals and sessions are for adults aged 18 and over. We do not knowingly collect information from anyone under 18. If you believe a child has given us their information, please contact us and we will delete it.
14. Changes to this policy
We will update this policy when how we use information changes, and change the date at the top. If a change affects your journal or how we use sensitive information, we will tell you before it takes effect and, where needed, ask for your agreement again.
15. Contact
For any privacy question or request: lenny@lennyswipeera.com